Ways To Earn Traffic In Real Estate Websites.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. Having target local keywords is one way to optimize a website. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even when a real estate company has many listings, there are properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The address of the property in which customers will be interested in should be the target of the blog. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. The web design for the real estate business should have a responsive design to mobile devices.